In today’s world, technology has changed the way we do business, which makes it important for us to turn our internet marketing efforts into a lead generating machine.
Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers’ journey. This starts with generating traffic, then converting visitors into sales leads, and eventually converting them into customers.
As marketers, our top priority is to convert sales leads into paying customers.
Studies show that 88% of consumers research online before making a purchase. That’s why we need to build an internet marketing strategy that provides value to the potential customer and generate qualified leads (not just any type of traffic).