Not knowing who your target audience is feels like throwing darts while being blindfolded and hoping that one eventually hits. Unfortunately, this is the wrong way of doing business, because it costs a lot of money, a lot of time, and mostly comes achieves very little return (if any).
Our recommendation is to start with the basics, which as simple as asking questions like who, when, how, and why about your target market.
When you do that, it prompts you to start thinking about:
- The demographics such as gender, age, location, household income, education levels, and much more.
- When clients will be looking for you such as seasonality for example.
- Where and how will they find you such as search for you on the internet, ask a friend, etc.
- Why they need you and why you’re the best solution for their needs.
These are just the basics, but if you need experts to help you with your journey to finding clients, contact us for a free consultation.