We always tell our clients that “content is king” to describe the importance of content marketing. Video production is part of that content.
Written content is effective for many audiences, but visual marketing is an even more powerful tool to increase interactions.
We take the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth a million words. This because research has shown that 46% percent of people who watch a video ad on a business website take action after viewing it.
By having a video on your website, you can:
- Rank higher on search engines
- Showcase your brand’s personality
- Standout from the competition
- Provide video testimonials
- Demonstrate your product