Social Media Marketing (also known as SMM) is one of the best ways to build an audience for your brand. This is because your target audience already exists on most social media networks and all you have to do is capture their attention.
The beauty of Social Media Marketing is that you can advertise to a very specific and targeted audience. This means you can filter your audience based on age, interest, geographical location, job title, and much more.
However, if you’re not experienced in posting PPC (also known as Pay Per Click) or PPM (also known as Pay Per Impression) ads, you might end up losing your money without any results. Unfortunately, this happens a lot and that’s why you have to hire a marketing. Feel free to contact us if you need help or advice.
What’s also amazing is that most social media networks only charge you for ads based on clicks and impressions. This means that if their users do not see or click on your ad, you won’t get charged anything.
The main difference about Social Media Marketing and SEO, is that social media networks have an audience that use their platform to socialize, while search engines have an audience that is searching for specific things based on keywords.
They both have a huge user base and they are both very strong marketing tools to reach your target audience, which you can convert into paying customers. Which one is right for you, depends on your strategy for reaching your potential customers.