When someone visits your website you need to know where they’re from (country, state, city, etc), which pages they went to and which links they clicked on, what device they used, where they came from (social media, Google, a link on another website, etc), and much more.
This kind of data (also known as Analytics) allows you to keep adjusting your website’s layout and content, so that you can convert your website visitors into paying customers.
It also helps identify which channels to put most of your efforts and investments into. For example, if you know (due to the data that is generated from the analytics) that most of your paying website visitors come from Google and not from Facebook, you’ll start focusing more on your SEO rather than your social media activities.
If you want to learn more about Web Analytics and believe that this could be something you’d be interested in to take your marketing activities to the next level, contact us and we’ll be more than happy to share our knowledge with you.
Examples of data collected from Web Analytics
When someone visits a website that is tracked by a web analytics software, the following data points are collected, which then can be used to improve the website and turn a random visitor into a paying customer:
- Time of visit
- How they got to the website (also called referral URL)
- What keywords were used to get to the website
- Time on each page
- How many times you visit
- Location of the computer or device
- Web browser used
- Total length of time on website