In order for a business to be found by potential customers, your website needs to have a higher search engine ranking. Generally these customers search for products and services that you happen to provide.
In the past, people searched the yellow pages. Whereas now, everyone “Googles” everything. Therefore, if your website does not rank in Google’s top search results, your customers will go to a competitor that does.
To provide you with a higher search engine ranking, whether it’s on Google or any other search engine, we follow a series of long-term activities, such as keywords research and planning, optimizing your website’s content, and creating high quality back links.
These activities will eventually help your website rank better, provided that we follow the search engine rules and policies (also known as White Hat SEO). If you don’t follow these guidelines, your website will result in a blacklist, so make sure to always hire a professional.
SEO vs Advertising
If you want to increase your website’s traffic, you only have two options. One is advertising, which costs you money forever. The other is SEO that organically provides you with a higher search engine ranking.
Below is a list of the advantage of optimizing your website for search engines:
- Credibility & Trust: By being organically visible in search engine results for your targeted keywords, while not being a commercialized advertisement, your brand becomes an authoritative voice around a specific topic and gains trust by potential customers.
- Cost: Although SEO is not free, nor is it easy, it is definitely a lot more cost-effective than advertising. It is also more sustainable and lasts longer, because unlike paid ads, the traffic flow your website does not dry up the moment you stop paying for the service.
- Higher Return on Investment (ROI): Statistically, more internet users click on organic results than on paid ads. As a result, your website will generate more traffic (potential paying customers) if it has a higher search engine ranking.