Tag: google

Reasons Every Business Needs a Responsive Website

It is apparently not a surprise by now that internet usage on smartphone and tablets has been sky-rocketing over the last couple of years. According to the report by Morgan Stanley, smartphone internet users are expected to match desktop users by 2016. Even with this strong proof, the vast majority of small and medium business websites are still not responsive (mobile friendly). This is not only creating a loss in business opportunity but causing headache for website users.

In this blog post, we tried to explain why mobile friendly website is so crucial to your business and marketing as well as some important elements to consider while designing and developing a responsive website.

Usage of Mobile is Increasing

This may not be surprising to most of you, yet many small and medium businesses don’t have a responsive (mobile friendly) website. Hopefully, going through the statistics below from Smart Insights will help understanding the need for a responsive (mobile friendly) website.

  • Over 30% of searches from Google are performed from mobile devices.
  • In United States, Seychelles, Germany, Italy and India, 35% of users access the internet on a mobile device.
  • 65% of customers provide a better opinion of brands, products and services when they offer a great mobile experience.
  • 95% of emails are accessed through mobile phones and 15.19% are accessed through tablets.

Great User Experience is a Must

According to Google’s Think Insights on Smartphones and Tablets, if a user lands on your website using their mobile and doesn’t see what they are looking for, they get frustrated and there is a 71% change they will close your website immediately and land on another website (mostly your competitor). It is also said that if your users have a positive experience on your mobile site, they are 59% more likely to buy a product or service.

Responsive Website Design is Ideal for SEO

At SMX Advanced, in June 2012, Pierre Farr from Google went on to mention that Google prefers responsive website design over non responsive templates. Creating a responsive website makes it easier for Google to crawl your website and reduce the chances of errors on On-Page-SEO. For these reasons, hire a professional responsive web design company to create an SEO friendly responsive website for your business.

Speed of Your Responsive Website is Key

As per the Google Page Speed Developers, standard recommended to the content above the fold on a smartphone loads under one second and the entire page loads in under two seconds. This is usually impossible when loading a desktop version of the website on smartphone or tablet. There is a very high chance of your users leaving your website if they have to wait too long for a page load.

Responsive Sites Adjusts to All Devices

One of the major advantage of responsive design is that the template size of the website is created based on different screen sizes, this means no matter what device or screen size your users are viewing your site, it will adjust according to the width and height of that device.

So even in future, when new devices (Watches, Glasses, TVs etc.) are expected to be used for web browsing, your website will still look perfect and beautiful since it is responsive.

If you think your business can benefit from a responsive website design, get in touch with our in-house web design & development experts for a no-obligation consultation.

seo

Why is SEO Important for Businesses?

Having an SEO presence is very important to any business looking for customer online. Therefore, in this blog post we will talk about why SEO is so important in the digital world and what you can do to increase the chances of ranking your business higher than your competitors.

Constant Flow of Free Traffic

SEO is the best type of traffic you can get, but if done right, it will also be a free source of traffic.

As a digital marketing agency, we know how quickly an ad budget can run out with paid advertising, but with organic SEO, all the traffic you generate will be forever free.

Obviously, it’s not a bad idea to have both paid ads and organic traffic bringing you traffic, but you can’t deny how important and fruitful an SEO campaign that brings a constant flow of free traffic can be for any business.

Builds A Lot of Trust

When searchers look up information or services online, they usually stick to the first page knowing quite well that Google has selected the “cream of the crop” for them to choose from in those first ten listings.

If Google trusts you enough to put you on the first page, or better yet in the #1 spot, you best believe that the customers will trust you as well.

Being on that first page can give you instant credibility and we all know how important having a customer base that trusts you can be.

Find the Right Customers

Another useful tool for doing digital marketing is social media, but “social” does have a roadblock that organic SEO doesn’t and that is; the right audience finds you.

With social, especially if you are buying up ads, then you need to know where your target audience is, how to find and them and how to target them. With SEO, the right audience finds you, or better yet the services you offer.

If you manage to get ranked in the first page for their search term, then you will be getting thousands of free organic traffic that trust you and are hungry for your services (or information).

Organic Traffic Has Buy-Intent

Another great benefit of SEO-driven organic traffic is that if you know how to target the right keywords, you can find the buyers out there who are ready to purchase your services.

For example, keywords that include:

“where to buy”
“how to buy”
“buy _____ online”

these are all keywords targeted by people who are looking to make a purchase (as you can imagine nobody will type “how to buy an electric oven” just for fun).

If you can find these types of keywords and get your site ranked for such terms, you not only get free targeted traffic but you’re getting free targeted traffic that is ready to convert and make a purchase from you.

It Opens New Possibilities

Another reason why SEO is important for a business is that SEO can sometimes take on “a life of it own” and if you are producing content on a regular basis, the chances are that Google will also rank you for keywords that you have not thought of either.

We see this happening many, many times here at Geeky Devils Web Solutions with our SEO clients and this extra exposure can lead to numerous more conversions and ideas on where, what and how to target the next.

If you think your business can benefit from search engine optimization, get in touch with our in-house SEO experts for a no-obligation consultation.