Reasons Every Business Needs a Responsive Website

It is apparently not a surprise by now that internet usage on smartphone and tablets has been sky-rocketing over the last couple of years. According to the report by Morgan Stanley, smartphone internet users are expected to match desktop users by 2016. Even with this strong proof, the vast majority of small and medium business websites are still not responsive (mobile friendly). This is not only creating a loss in business opportunity but causing headache for website users.

In this blog post, we tried to explain why mobile friendly website is so crucial to your business and marketing as well as some important elements to consider while designing and developing a responsive website.

Usage of Mobile is Increasing

This may not be surprising to most of you, yet many small and medium businesses don’t have a responsive (mobile friendly) website. Hopefully, going through the statistics below from Smart Insights will help understanding the need for a responsive (mobile friendly) website.

  • Over 30% of searches from Google are performed from mobile devices.
  • In United States, Seychelles, Germany, Italy and India, 35% of users access the internet on a mobile device.
  • 65% of customers provide a better opinion of brands, products and services when they offer a great mobile experience.
  • 95% of emails are accessed through mobile phones and 15.19% are accessed through tablets.

Great User Experience is a Must

According to Google’s Think Insights on Smartphones and Tablets, if a user lands on your website using their mobile and doesn’t see what they are looking for, they get frustrated and there is a 71% change they will close your website immediately and land on another website (mostly your competitor). It is also said that if your users have a positive experience on your mobile site, they are 59% more likely to buy a product or service.

Responsive Website Design is Ideal for SEO

At SMX Advanced, in June 2012, Pierre Farr from Google went on to mention that Google prefers responsive website design over non responsive templates. Creating a responsive website makes it easier for Google to crawl your website and reduce the chances of errors on On-Page-SEO. For these reasons, hire a professional responsive web design company to create an SEO friendly responsive website for your business.

Speed of Your Responsive Website is Key

As per the Google Page Speed Developers, standard recommended to the content above the fold on a smartphone loads under one second and the entire page loads in under two seconds. This is usually impossible when loading a desktop version of the website on smartphone or tablet. There is a very high chance of your users leaving your website if they have to wait too long for a page load.

Responsive Sites Adjusts to All Devices

One of the major advantage of responsive design is that the template size of the website is created based on different screen sizes, this means no matter what device or screen size your users are viewing your site, it will adjust according to the width and height of that device.

So even in future, when new devices (Watches, Glasses, TVs etc.) are expected to be used for web browsing, your website will still look perfect and beautiful since it is responsive.

If you think your business can benefit from a responsive website design, get in touch with our in-house web design & development experts for a no-obligation consultation.

social media

Role of Social Media Marketing in Business

Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.

Interaction with Target Market

One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs.

Improve Responsiveness

Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner. Social media gives customers a convenient and accessible way to express what they feel and gives companies a chance to respond. With such platforms, businesses are able to view complaints and assure their customers that their problems will be dealt with.

Competition

If your competitors are already using social media accounts for marketing and engaging their customers, you need to ensure that you are keeping up with the digital marketing strategies that are being implemented.

In the competitive world of business, more and more companies are capitalizing on the benefits of social media. In order for you to be able to boost online traffic to your site and increase sales, you need to stay ahead of the competition while providing your customers with the best products and services.

Effective Marketing

The social networking nature of platforms such as LinkedIn and Twitter generates interest among followers who are more responsive to them than a blatant marketing approach. You can use social media creatively to advertise your products and services without making your customers feel like they are overwhelmed by your marketing campaigns.

Advertisements strategically placed within informative posts are an effective way to spread the word about your business. Social media spreads awareness about your business while giving you the chance to constantly remind them about the products and services that you offer.

Find Customers

Hashtags and keywords are useful for helping you identify potential customers who are interested in what you are selling. After finding prospective customers, you can simply direct them to your account where they fill out more about your business.

Affordability

Managing your social media accounts is a cost effective way to promote your business by using affordable social media marketing campaigns that strengthen your company’s online visibility. Social media does not require an extensive budget, which makes it fair for small businesses that are competing with well known brands.

Database

DBA services provide service delivery solutions that are flexible enough to meet the diverse needs of different companies. Emphasis is placed on the management and support of databases from remote locations while catering to the specified needs of various customers. Services are available for different database environments to provide a dependable, secure and expert approach to database management.

Social Environment

A social networking forum efficiently creates a social environment for you and your customers. Such a forum enables you to acquire important feedback regarding your business. Social media serves the purpose of making it easier for consumers to find out and distribute information about different brands, products and services.

A significant percentage of customers that relies on the internet to search for products have discovered specific companies through social media. If the opinions and reactions of your consumers matter to you, going social is necessary.

Informative

Social media is informative and gives you access to what your competition is up to as well as what customers are posting online about products and services. This gives you better insight into the market and various factors that affect your industry.

Online Presence

Social media has gradually evolved into an integral aspect of people’s daily lives. From sharing details about lunch to ranting about bad service, people discuss virtually everything about their lives. Several people visit social networking sites each day and businesses need to maximize on their online presence.

Statistics indicate that the way people utilize social media and interact online influences their purchasing decisions. With more consumers choosing to make their purchases online, their approach to shopping has drastically changed. This makes it necessary for retailers to incorporate social media and adapt to the changes that have affected advertising and marketing in general.

Importance of Getting Social

Social media sites let you know what is popular. They also provide a platform for people to talk about pertinent issues and what they prefer. Social media was initially personal but has extended to the business realm. It plays an essential role in marketing strategies by increasing traffic and serving as a part of your SEO strategy.

Businesses need to work on their social skills and how they interact with their customers online for the best results. Success in social media marketing involves being strategic and innovative. Social media drives traffic with referrals and the additional advantage of taking up a considerable amount of time spent online. Marketers are becoming increasingly aware of the need to allocate time and resources to social media sites.

Communication and Branding

  • Communication is vital for the success of any business and engaging your customers regularly helps to enhance your image. Social networks allow you to interact and deal with your customers on a personal level.
  • When your brand gets involved in conversations, customers view it as approachable, responsive and accessible. This type of exposure positively influences how you are perceived and makes customers more receptive to the information that you share.
  • Both social profiles and websites can help improve your branding efforts. Your existing and prospective customer base will be able to identify your brands’ characteristics based on how you interact on social media.

Social Media for Business Growth

A significant amount of social media activity is carried out through mobile devices. Make sure that your social media strategy is compatible with mobile devices to guarantee a worthwhile user experience. Social media sites continue to gain popularity at a rapid rate and it is important for small and growing businesses to use them to advertise and market what they offer.

If you think your business can benefit from social media marketing, get in touch with our in-house SMM experts for a no-obligation consultation.

seo

Why is SEO Important for Businesses?

Having an SEO presence is very important to any business looking for customer online. Therefore, in this blog post we will talk about why SEO is so important in the digital world and what you can do to increase the chances of ranking your business higher than your competitors.

Constant Flow of Free Traffic

SEO is the best type of traffic you can get, but if done right, it will also be a free source of traffic.

As a digital marketing agency, we know how quickly an ad budget can run out with paid advertising, but with organic SEO, all the traffic you generate will be forever free.

Obviously, it’s not a bad idea to have both paid ads and organic traffic bringing you traffic, but you can’t deny how important and fruitful an SEO campaign that brings a constant flow of free traffic can be for any business.

Builds A Lot of Trust

When searchers look up information or services online, they usually stick to the first page knowing quite well that Google has selected the “cream of the crop” for them to choose from in those first ten listings.

If Google trusts you enough to put you on the first page, or better yet in the #1 spot, you best believe that the customers will trust you as well.

Being on that first page can give you instant credibility and we all know how important having a customer base that trusts you can be.

Find the Right Customers

Another useful tool for doing digital marketing is social media, but “social” does have a roadblock that organic SEO doesn’t and that is; the right audience finds you.

With social, especially if you are buying up ads, then you need to know where your target audience is, how to find and them and how to target them. With SEO, the right audience finds you, or better yet the services you offer.

If you manage to get ranked in the first page for their search term, then you will be getting thousands of free organic traffic that trust you and are hungry for your services (or information).

Organic Traffic Has Buy-Intent

Another great benefit of SEO-driven organic traffic is that if you know how to target the right keywords, you can find the buyers out there who are ready to purchase your services.

For example, keywords that include:

“where to buy”
“how to buy”
“buy _____ online”

these are all keywords targeted by people who are looking to make a purchase (as you can imagine nobody will type “how to buy an electric oven” just for fun).

If you can find these types of keywords and get your site ranked for such terms, you not only get free targeted traffic but you’re getting free targeted traffic that is ready to convert and make a purchase from you.

It Opens New Possibilities

Another reason why SEO is important for a business is that SEO can sometimes take on “a life of it own” and if you are producing content on a regular basis, the chances are that Google will also rank you for keywords that you have not thought of either.

We see this happening many, many times here at Geeky Devils Web Solutions with our SEO clients and this extra exposure can lead to numerous more conversions and ideas on where, what and how to target the next.

If you think your business can benefit from search engine optimization, get in touch with our in-house SEO experts for a no-obligation consultation.